JTI

 
 

Animation by Sean Sears
Design by Scott Castles

As lead designer on this project I was tasked with creating characters, backgrounds and assets for an on-flight instructional video. The client had a very particular vision for the overall aesthetic, giving me plenty of reference to work from. 

We wanted to create something simple with charm.  We incorporated textures throughout (even on the line-work) to create an organic hand-drawn feel.

Screen Shots

Storyboards